Audiences
- · Mass media (broadcast media), Those who consume mainstream or popular texts such as soaps or sitcoms. This is becoming more competitive than ever to attract more and more audiences in different ways and stay profitable
- No audience=no profit
- · Digital tech has led to increasing uncertainty over how we define an audience.
- · Fragmented audiences-The division of audience into smaller groups due to the variety of media outlets.
- · It is now possible to view hard copies online (sometimes for free)
- · Free apps always have adverts; unless you pay to remove the apps- this is how some organisations make money.
- · Niche audience-much smaller but very influential. They are a small select group that has unique interests.
- · Audiences can be divided into categories based on social/grade
- · Psychographics- most media products can define their ‘typical’ audience
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