Masthead mood board

Audience research

Audiences

• ·      Mass media (broadcast media), Those who consume mainstream or popular texts such as soaps or sitcoms. This is becoming more competitive than ever to attract more and more audiences in different ways and stay profitable
•     No audience=no profit
• ·      Digital tech has led to increasing uncertainty over how we define an audience.
• ·      Fragmented audiences-The division of audience into smaller groups due to the variety of media outlets.
• ·      It is now possible to view hard copies online (sometimes for free)
• ·      Free apps always have adverts; unless you pay to remove the apps- this is how some organisations make money.
• ·      Niche audience-much smaller but very influential. They are a small select group that has unique interests.
• ·      Audiences can be divided into categories based on social/grade
• ·      Psychographics- most media products can define their ‘typical’ audience

Pop music research

Pop or popular music originated in the 1950’s.  As a genre pop music is very wide-ranged as it takes elements from different genres such as, dance, Latin, Rock and others. The core elements of Pop music are it’s short to medium length songs, basic song format (verse-chorus structure), catchy hooks and melodic tunes. The main goal of pop is generally to be pleasurable to listen to, instead of focusing on artistic depth. Pop has a mass audience appeal as it is seen as mainstream music. Pop music also has an emphasis on recording, production, and technology rather than live performances; it is also used to encourage dancing and reflects trends rather than progressive development. Pop songs tend to be about relationships (make-up/ break up) and partying.

Double- page spread analysis

Contents page analysis

front cover analysis

Technology and the music industry